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Quick Links

Why Attend





  • saris
  • trek
  • bosch
  • dero
  • iteris
  • toole
  • sram
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  • bcycle


Wednesday, June 28



4 p.m.

Registration desk opens at the Monona Terrace. 

Location: Monona Terrace, main entry

5 p.m. 

Opening Plenary 

Join attendees at the Monona Terrace theater for a warm welcome from Madison Mayor Paul Soglin, an overview of the PlacesForBikes program from PeopleForBikes president Tim Blumenthal, and an update on the PeopleForBikes Business Network from PeopleForBikes Business Network and Government Relations VP Jenn Dice.  

Keynote: Bicycle Advocacy: 3.0
John Burke, president of the Trek Bicycle Company

Location: Monona Terrace, Lecture Hall
6 p.m.

Light Dinner and Drinks

Gather on the Monona Terrace rooftop overlooking Lake Monona for local small plates, appetizers, and drinks, as well as a special entertainment guest.

Location: Monona Terrace, Rooftop West Circle

8:30 - 10:30 p.m. 

Post Reception Gathering

Location: (off-site) Mansion Hill Inn, 424 N Pinckney St, Madison, WI

Thursday, June 29



6:30 - 7:15 a.m.

Yoga or Madison Walking Tour

(yoga) Monona Terrace, Hall of Ideas G
(guided walking tour) meet in front of the Hilton Madison Monona Terrace at the flags

– 8 a.m.


Location: Monona Terrace, Grand Terrace

– 8:30 a.m.

Keynote: Indianapolis Cultural Trail: A Legacy of Gene & Marilyn Glick: Transforming a City. How an 8-mile urban bike trail turned into $1b of urban development.
Brian Payne, President and CEO of the Central Indiana Community Foundation

Remarks from Kyle Wagenschutz, PeopleForBikes director of Local Innovation

Location: Monona Terrace, Grand Terrace


– 10:15 a.m. 

Breakout Sessions: Build Great Places for Bikes in your Community 

  • 1a: PLAN: Moving bikeways from concept to completion: leaders will share stories of kick-starting progress in cities big and small.

    • Speakers: Albus Brooks, Denver City Council President; Veronica Perry McBeth, City of Baltimore; Nathan Wilkes, City of Austin; Tessa Greegor, City of Fort Collins
      Location: Monona Terrace, Ballroom A


  • 1b: BUILD: Better, faster, cheaper: accelerating project delivery

    • Speakers: Paxton Roberts, BikeNWA; Kate Fillin-Yeh, NACTO; Aaron Hautala, Cuyuna Lakes Mountain Bike Crew; Nick Oyler, City of Memphis; David Smith, Chicago Department of Transportation
      Location: Monona Terrace, Hall of Ideas E


  • 1c: ENGAGE: Power to the people: events and approaches to engage more people in biking

    • Speakers: Amelia Kegel, Wheel and Sprocket; Pegah Rahmanian, Youth in Action; Ronnie Harris, Go Bronzeville; TJ Juskiewicz, RAGBRAI
      Location: Monona Terrace, Hall of Ideas F


  • 1d: MEASURE: Measuring Bike Networks - A New Approach: The Bicycle Network Analysis

    • Speakers: Spencer Gardner, Toole Design Group; Randy Neufeld, SRAM; Jennifer Boldry, PeopleForBikes
      Location: Monona Terrace, Hall of Ideas G

10:15 – 10:30 a.m.  


10:30 – 11:45 a.m.  

Breakout sessions on building great places for bikes in your community:

  • 2a: PLAN: Small but mighty projects that work: from bike parks to bike parking, "quick" projects that make a difference in participation

    • Speakers: James Clark, IMBA; Laura Dierenfield, City of Austin; Andy Bemis, City of Tucson; Mike Basarich, Saris
      Location: Monona Terrace, Ballroom A


  • 2b: BUILD: Taking your lumps: learning from challenging projects

    • Speakers: Ted Wright, New York City; Mayor Wharton, City of Memphis; Michael Andersen, PeopleForBikes 
      Location: Monona Terrace, Hall of Ideas E


  • 2c: ENGAGE: The challenge of change: making the case and building alliances 

    • Speakers: Aylene McCallum, Downtown Denver Partnership; D. Lane Santa Cruz, Livable Streets Alliance; Ethany Uttech, ioby; Drusilla van Hengel, Nelson \ Nygaard
      Location: Monona Terrace, Hall of Ideas F


  • 2d: MEASURE: What gets measured gets done: Opportunities to develop standardized, comparable national metrics

    • Speakers: Jennifer Dill, Portland State University; Charles Brown, Rutgers University; Spencer Gardner, Toole Design Group; Rebecca Sanders, Toole Design Group; Jennifer Boldry, PeopleForBikes
      Location: Monona Terrace, Hall of Ideas G


11:45 a.m. – 1 p.m. 


Keynote: Cities and Solutions: Building Communities that Work for All
Van Jones, political activist, CNN commentator, author and attorney

Location: Monona Terrrace, Grand Terrace

1:15 – 2:30 p.m.

Roundtable Discussion: Participation

How do we increase bicycling? The future of biking is already here - it's just unevenly distributed. We know that infrastructure is key, but what else can we do? This roundtable discussion will share current participation trends and how cities where biking is growing fastest can teach us the strategies for getting more people riding more often. Each panelist will share their best idea for increasing bicycling, as well as how that idea can be replicated in your city. 

Moderated by PeopleForBikes vice president of membership and development Charlie Cooper. 

Speakers: Jessica Klodnicki, Vista Outdoor; Michael Fishman, Pure Cycles; Eric Lynn, blackriver; Jennifer Boldry, PeopleForBikes; and Mike McGarry, Wisconsin HS MTB Coach Supporter. 

Location: Monona Terrace, Grand Terrace

2:30 - 3:15 p.m.

Peer Strategy Sessions

Talk about the key challenges you face in building better places for bikes with your peers - people who are facing the same challenges - over locally made desserts and treats. We'll ask everyone for their best idea in addressing these challenges and how PeopleForBikes can partner. There will be sessions for elected officials, industry/retailers, city staff, business leaders, and community organizers.

Elected officials: Monona Terrace, Ballroom A
Industry/retailers: Monona Terrace, Ballroom B
Community leaders: Monona Terrace, Hall of Ideas E
City staff: Monona Terrace, Hall of Ideas F
Business leaders: Monona Terrace, Hall of Ideas G

2:30 - 4:30 p.m. 

E-Bike Demo

Stretch your legs, get some fresh air, and experience pedal-assist e-bike technology firsthand with an e-bike demo presented by Bosch and Trek. Pedal-assist e-bikes boost a cyclists pedal power with electric power at speeds up to 20 or 28 mph. Attendees will be able to ride the e-bikes on a short loop from the Monona Terrace. 

Location: Meet at the Monona Terrace, West Dock (lake level)

3:15 - 4:30 p.m.

Roundtable Discussion: Safety

How do we increase bicycling safety? A roundtable on bike safety with a focus on action. Beyond anecdotal headlines, what is the true safety situation? Which riders face the most risks and how can we reduce them? We’ll discuss solutions large and small, from language and policy to infrastructure and technology.

Moderated by PeopleForBikes vice president of local innovation Martha Roskowski.

Speakers: Michael Andersen, PeopleForBikes; Scott Kasin, Trek; Charles Brown, Rutgers University; Rebecca Sanders, Toole Design Group; and Drusilla van Hengel, Nelson \ Nygaard.

Location: Monona Terrace, Grand Terrace

4:30 - 4:45 p.m.


4:45 p.m. 

Slow Roll Bike Tour

Departing from the Monona Terrace, join our Slow Roll bike tour of Madison bike infrastructure and sights, ending at the Wisconsin Institutes for Discovery. This is a casual, no drop, one-hour bike ride that will be guided by Madison locals with controlled intersections. Slow Roll rides focus on going slowly, taking in the scenery, and enjoying your ride. (For those who wish to take a bus there instead, meet at the Hilton Madison Monona Terrace at 5:30 p.m.)

Location: Meet at the Monona Terrace, West Dock (lake level)

6 p.m.

Cocktails and Dinner  

Cocktail hour and dinner reception at the Wisconsin Institutes for Discovery on the University of Wisconsin campus + PlacesForBikes Awards + bike trivia! Attendees may ride back to downtown on a Madison BCycle (15 mins), or busses will be provided back to the conference hotel.  

Location: (off-site) Wisconsin Institutes for Discovery, 330 N. Orchard St., Madison

9 - 11 p.m.

Post Reception Gathering

 Location: (off-site) Hilton Madison Monona Terrace Capitol Club, 9 East Wilson Street, Madison (top floor of the Hilton)

Friday, June 30



6:30 – 7:15 a.m. 

Yoga or Madison Walking Tour

(yoga) Monona Terrace, Ballroom A
(guided walking tour) meet in front of the Hilton Madison Monona Terrace at the flags

– 8 a.m. 


Location: Monona Terrace, Grand Terrace

8 – 9 a.m. 

Roundtable Discussion: Innovation & Disruption

Panel on innovation, disruption, trends, and new technologies that affect cycling (e-bikes, bike shares and dockless systems, automated vehicles), moderated by PeopleForBIkes VP of Business Network and Government Relations Jenn Dice.  

Speakers: Bob Burns, Trek; Hannah Parish, General Motors; Randy Neufeld, SRAM Cycling Fund; and Kate Fillin-Yeh, NACTO. 

Location: Monona Terrace, Ballroom A

9 - 9:30 a.m. 

Keynote: LA Mobility 2035: Moving People in America’s Second Largest City, Including by Bike!  
Seleta Reynolds, general manager of the Los Angeles Department of Transportation

Location: Monona Terrace, Grand Terrace
9:30 - 10:30 a.m.

Mayors Panel, facilitated by Seleta Reynolds

  • Milwaukee Mayor Tom Barrett
  • Fort Worth Mayor Betsy Price
  • Fort Collins Mayor Wade Troxell
  • Former Memphis Mayor A C Wharton
Location: Monona Terrace, Grand Terrace
10:30 - 10:45 a.m. Break
10:45 a.m. - 12:15 p.m.

Create Your Action Plan 

Facilitated by Action Surge, work through a 10-step process to develop a clear, specific action plan to develop great places to bike back home, including steps to take in the next 48 hours, 10 days, 30 days, and beyond, and an accountability plan.  

Location: Monona Terrace, Ballroom A

12:15 - 1 p.m.

Boxed Lunch Send-Off  

PeopleForBikes President Tim Blumenthal

Location: Monona Terrace, Grand Terrace

1 - 4 p.m.

Trek Tour

For those who wish to stay in Madison a bit longer, Trek Bicycle Company is hosting an optional tour of the Trek headquarters and factory in Waterloo. Busses will be provided to Waterloo, and to return to Madison. 

Location: Meet at the Hilton Madison Monona Terrace



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