WELCOME TO MSA FORWARD 2027!
Where Cultural Retail Leaders Come Together
Reconnect with your community at MSA FORWARD 2027, the annual gathering of museum store professionals, nonprofit retail innovators, and industry partners. Join us May 17–21, 2027, at the lively Albuquerque Convention Center for an unforgettable conference and expo designed to spark ideas, build relationships, and elevate your retail impact.
Attendee and Booth Staff REGISTRATION
WILL OPEN DECEMBER 2026!
Reserve your hotel NOW & please book in the
MSA Offical Room Block to support our organization!
2027 Highlights:
- Once again, Registration is FREE for Individual Institution Members (prior to April 10).
- Visit Local Artisans featured on the show floor
- Meal Choices - Meal Vouchers and Party Tickets - purchased separately.
- Celebrate - Don't miss the announcement of MSA awards, presented during our Keynote/General Sessions.
- Discover fresh ideas and proven strategies for merchandising, marketing, operations, and sales.
- Network like never before at exclusive events designed to spark creativity and build lasting partnerships.
- Explore 220+ vendors offering mission-aligned products your customers will love.
- Visit the Fair-Trade Federation Pavilion and the NextGen Pavilion, showcasing new vendors.
- Be inspired by dynamic keynote speakers and expert-led breakout sessions.
Helpful Links:
- MSA FORWARD Schedule at a Glance
- Exhibitor Prospectus
- Sponsorship Opportunities
- Exhibitor FAQ
- Attendee FAQ
Join MSA as an Institution Member and enjoy FREE registration. More information can be found HERE.
Join MSA as a Vendor Member to save and enjoy a full year of benefits. Click HERE for information.