Celebrate 72 Years of Innovation in Cultural Retail!

MSA FORWARD 2027 marks a powerful milestone—72 years of elevating nonprofit retail and strengthening the museum store community. This year’s conference brings together hundreds of retailers, buyers, and exhibitors from across the country to explore the newest products, breakthrough ideas, and transformative technologies shaping the future of cultural commerce.

Build Momentum. Expand Your Impact.
Whether you're exhibiting or attending, this is where progress happens:

• Exhibitors: Connect directly with engaged buyers and decision-makers who are ready to discover what’s next.

• Attendees: Experience cutting-edge education, hands-on product demos, and unmatched networking that fuels growth.

Go For It.
Step into the conversations, partnerships, and opportunities that move your business forward. Don’t wait for momentum—create it at MSA FORWARD 2027.
Make your plans now to be part of it.