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MSA FORWARD Registration Information & Rates
Exciting Update for Attendees!
With complimentary registration now available for 2026, meals are no longer included — but you can still fuel the fun! Lunch vouchers and party tickets are available for purchase during registration, and pricing is listed below. You’ll receive all purchased tickets onsite when you pick up your event badge.
Plan Ahead & Budget
For budgeting and travel planning, please anticipate hotel rates of $285–$390 per night. To keep your inbox clean and cut down on spam, official hotel booking links will be shared exclusively with registered attendees and included in your confirmation email.
Important Reminder:
Please be cautious of unauthorized housing companies or third parties claiming to represent MSA FORWARD. IMN Solutions is the only authorized housing provider. MSA will only share hotel reservation links in your registration confirmation email.
| Member Rate Category |
EARLY BIRD (ends 4/17/26) |
Regular |
|
MSA Member |
$0.00 |
$75.00 |
|
Additional Member |
$0.00 |
$75.00 |
|
Non-Member** |
$995.00 |
$1,070.00 |
|
Vendors |
EARLY BIRD (ends 4/17/26) |
Regular |
|
Exhibiting Booth Staff - Additional Full Conference (Includes 2 lunches in Expo hall) |
$250.00 |
$250.00 |
|
Non-Exhibiting Vendor Member |
$1,210.00 |
$1,285.00 |
|
Non-Exhibiting Vendor Non-Members *** |
$1,620.00 |
$1,695.00 |
|
Additional Ticketed Items - BOOT CAMP |
F | |
|
Boot Camp Workshop MSA Member |
$105.00 |
$105.00 |
|
Boot Camp Workshop MSA Non-Member |
$130.00 |
$130.00 |
| NEXT Party - FREE for MSA Next Members | $0.00 | $0.00 |
| Thursday Lunch VOUCHER*** (for concessions Inside Expo Hall) |
$25.00 | $25.00 |
| Friday Lunch VOUCHER*** (for concessions Inside Expo Hall) |
$25.00 | $25.00 |
| MSA Evening at Seaport Independence Museum Excursion | $125.00 | $125.00 |
| MEAL Package - 2 Vouchers (Thursday and Friday) plus MSA Evening at Seaport Independence Museum |
$170.00 | $170.00 |
| For Additional Pricing Including Excursions Click Here | ||
*Join MSA as an Institution Member and enjoy Free registration. More information can be found HERE.
**Join MSA as a Vendor Member to save and enjoy a full year of benefits. Click HERE for information.
*** Lunch Vouchers will be a one time use at a selected concession. No change will be given.
What's included in your MSA FORWARD registration?
- Access to over 20 Educational Sessions including Chapter Meetings and Buyer Round tables
- MSA NEXT Party*** and Newcomer’s Orientation
- Access to the Expo Hall with over 200 MSA Vendors
- Access to the AAM Show Floor and applicable educational sessions
- Swag Bag (while supplies last)
***small fee for non-NEXT members and exhibitors to attend NEXT Party
AAM MEMBERS CAN ATTEND MSA Education.
Ticketed events are available for purchase.
Questions? Contact at events@museumstoreassociation.org
Additional fees apply to educational excursion tickets and Boot Camp Workshop.
Guest tickets are available for the MSA NEXT Party, MSA Night at Independance Seaport and Excursions.