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MSA FORWARD Justification Toolkit
With limited travel and training budgets, a strong justification for attending events is more important than ever. Use the tools in this kit to help explain how attending MSA FORWARD can improve your store products, expand your professional network, and provide a new perspective on the best practices in nonprofit retail.
This toolkit will help you determine the full cost of attendance and identify key benefits MSA FORWARD will provide for your store and your professional development.
Download the Justification Toolkit Instructions and Sample Letter HERE
Download the MSA FORWARD Justification Toolkit - Cost Calculator (Excel Spreadsheet) HERE
MSA offers scholarships to help eligible museum store personnel attend MSA FORWARD when the resources to do so are not available to them. Click here to learn more about MSA Scholarships. (Deadline to apply is February 16, 2026).