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Countdown for Institutions to Register FREE
APRIL 17
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WELCOME to MSA FORWARD 2026!
Get Ready for the Ultimate Gathering of Museum Retail Professionals!
Join the Museum Store Association (MSA) and hundreds of passionate nonprofit retail leaders at the MSA FORWARD 2026 Retail Conference & Expo, happening May 19 – 22, 2026, at the vibrant Pennsylvania Convention Center in Philadelphia!
REGISTER NOW!
ATTENDEES CLICK HERE BOOTH STAFF/BADGE CLICK HERE SPEAKERS CLICK HERE
What's New for 2026:
- NEW! Registration is FREE for Individual Institution Members (prior to April 17). View the August 12, 2025, press release HERE.
- Meal Choices - Meal Vouchers and Party Tickets - purchased separately.
- Select Your Sessions - view program HERE
- Celebrate - Don't miss the announcement of MSA awards, now presented during our Keynote/General Sessions.
- Discover fresh ideas and proven strategies for merchandising, marketing, operations, and sales.
- Network like never before at exclusive events designed to spark creativity and build lasting partnerships.
- Explore 220+ vendors offering mission-aligned products your customers will love.
- Visit the Fair-Trade Commission Pavilion and the NextGen Pavilion, showcasing new vendors.
- Be inspired by dynamic keynote speakers and expert-led breakout sessions.
- Expand your reach by engaging with AAM attendees and exhibitors from across the museum world.
Helpful Links:
- MSA FORWARD Schedule at a Glance
- Attendee Information and Rates
- Attendee FAQ
- Exhibitor Prospectus
- Sponsorship Opportunities
- Exhibitor FAQ
- Buyers Choice Awards
Join MSA as a Vendor Member to save and enjoy a full year of benefits. Click HERE for information.
Ready to elevate your retail game and connect with the best vendors in the business?
MSA FORWARD 2026 is where it all happens.
See you in Philly!