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Countdown for Institutions to Register FREE
APRIL 17

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WELCOME to MSA FORWARD 2026!

Get Ready for the Ultimate Gathering of Cultural Institution Retail Professionals!

Join the Museum Store Association (MSA) and hundreds of passionate nonprofit retail leaders at the MSA FORWARD 2026 Retail Conference & Expo, happening May 19 – 22, 2026, at the vibrant Pennsylvania Convention Center in Philadelphia!

REGISTER NOW!
ATTENDEES CLICK HERE               BOOTH STAFF/BADGE CLICK HERE              SPEAKERS CLICK HERE

VOLUNTEER at MSA FORWARD                            KNOW Before You GO WEBINAR

What's New for 2026:

  • NEW! Registration is FREE for Individual Institution Members (prior to April 17). View the August 12, 2025, press release HERE.
  • Meal Choices - Meal Vouchers and Party Tickets - purchased separately.
  • Select Your Sessions - view program HERE
  • Celebrate - Don't miss the announcement of MSA awards, now presented during our Keynote/General Sessions.
  • Attend MSA FORWARD Know-Before-You-Go Webinar - Wednesday, April 29, 2026 3:00pm ET
    REGISTER HERE
     
More Reasons to Attend MSA FORWARD 2026:
  • Discover fresh ideas and proven strategies for merchandising, marketing, operations, and sales.
  • Network like never before at exclusive events designed to spark creativity and build lasting partnerships.
  • Explore 220+ vendors offering mission-aligned products your customers will love.
  • Visit the Fair-Trade Commission Pavilion and the NextGen Pavilion, showcasing new vendors.
  • Be inspired by dynamic keynote speakers and expert-led breakout sessions.
  • Expand your reach by engaging with AAM attendees and exhibitors from across the museum world.
For important HOTEL and ATTENDEE LIST Scam/Fraud information, click HERE.

Helpful Links:

Join MSA as an Institution Member and enjoy FREE registration.  More information can be found HERE.
Join MSA as a Vendor Member to save and enjoy a full year of benefits.  Click HERE for information. 
 

MSA Land Acknowledgment

We acknowledge that the territory on which we gather for the 2026 convention, the city now known as Philadelphia, is part of Lënapehòkink, the ancestral homelands of the Lenape people since time immemorial. We honor the Lenape tribal nations—the Delaware Nation, the Delaware Tribe of Indians, and the Stockbridge Munsee Community—whose governments now reside in different states as a result of colonial-settler violence and dispossession but who maintain ongoing relationships with their homelands. We take this opportunity to thank the original caretakers of this land.

More Resources about the Indigenous History of Philadelphia - cited from ALA.org