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APRIL 17

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MSA FORWARD EXHIBITOR FAQ
Please check this page frequently as new items will be added as needed

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Exhibitor Kit (Order furniture, services, etc.) The online version of our service manual for MSA Forward 2026 is now available at: https://www.freemanco.com/store/show/landing.jsp?nav=02&showID=542265&referer=s. You will need to be logged in to your FOL account (or create a new one) to access some portions of the site.
MSA EXPO Info Webinar - March 25 - Watch Video and Helpful Info If you missed the EXHIBITOR informational webinar you can view it here - and see chat for more Q& A that was covered. Also covered on the call - Personal Load in/out rules and location - see HERE Exhibitor Checklist- What to bring - HERE
I ordered a Discounted Table Package from MSA - What is Included? EXHIBITORS also have the option to purchase a BOOTH Package (from MSA NOT through FREEMAN): The table package will ONLY be available for a limited time. The package includes 1 - 6 foot table (skirted in black), 2 chairs and 1 wastebasket. The package cannot be customized. The package is offered from MSA at our show management/discounted price (MSA orders for you from Freeman) of $175 (Offer Expires April 17, 2026). This package can not be customoized. If you did not order but would like to add - BEFORE APRIL 17. Log into the Exhbitor Service Center and Click ADD ON Table Packge/Sponsorships
I am a TOTE BAG INSERT Sponsor - What do I do? Where do I ship? All tote bag inserts MUST Arrive in Philadelphia no later than - FRIDAY, MAY 15. Bags will be Stuffed on Monday, May 18. If your item has not arrived it will not be included. Items must be small (8.5 x 11 or smaller) and lightweight (less than 8 ounces) Items MUST be shipped. We can not wait for you to deliver onsite. PLEASE SEND 400 ITEMS TO: *Freeman Will Begin Accepting Shipment on April 20, 2026 Warehouse shipping address (IF ARRIVING On/After April 20 - May 11, 2026): SHOW MANAGEMENT/Tote Bags MSA Forward 2026 - Room 122A C/O Marano Trucking/Freeman 9820 Blue Grass Road Philadelphia, PA 19114 USA IF ARRIVING ON OR AFTER MAY 12, 2026: Show site shipping address: SHOW MANAGEMENT/TOTE BAGS MSA Forward 2025- ROOM 122A Pennsylvania Convention Center C/O Freeman 1101 Arch Street Philadelphia, PA 19107 USA Items will ONLY be accepted from TOTE BAG SPONSORS!**
Where do I send my COI? COI - DEADLINE Friday, April 24 Deadline to submit Certificate of Insurance Send via email to: expo@museumstoreassociation.org Please add "COI and your company name" in the email subject line. Request a certificate of liability insurance with the Museum Store Association & the Pennsylvania Convention Center Authority named for $1 M & give the agent the following addresses for each MSA (Museum Store Association) P.O. Box 3861 Greenwood Village, CO 80155 Pennsylvania Convention Center 1101 Arch St Philadelphia, PA 19107
What are the DEADLINES for SHIPPING? Warehouse shipping address (IF ARRIVING On/After April 20 - May 11, 2026): (Ship early to avoid delays and save money) Exhibiting Company/Booth Number MSA Forward 2026 C/O Marano Trucking/Freeman 9820 Blue Grass Road Philadelphia, PA 19114 USA IF ARRIVING ON OR AFTER MAY 12, 2026: (items arriving early may be refused) Show site shipping address: Exhibiting Company Name/Booth Number MSA Forward 2025 Pennsylvania Convention Center C/O Freeman 1101 Arch Street Philadelphia, PA 19107 USA **If required, provide your shipper with this phone number: 888-508-5054
How can I VOLUNTEER as a way TO MEET MEMBERS? A great way to meet our members is by signing up to volunteer - we have so many opportunities - something here will work with your schedule!
Hotel and Attendee List FRAUD ATTEMPTS Please remember: MSA will never call you regarding hotels or attendee lists. No hotel or housing company is authorized to contact you on our behalf. Official communications about the MSA Show in May will only come from: Events@museumstoreassociation.org Expo@museumstoreassociation.org Hotel information and booking links are shared exclusively with registered attendees. Registration for badges/attendees will not open until January. We do not sell attendee lists. Exhibitors will have access to attendee information in real time through the Exhibitor Service Center once registration opens in January. If you have responded to any suspicious calls or believe you may have been affected, and provided any financial information, please contact your credit card company immediately. MSA is committed to protecting your information, but scammers continue to find new ways to target exhibitors. Please take extra care and verify the legitimacy of all communications. Thank you for your attention and vigilance.
What is INCLUDED IN BOOTH/EXPO SPACE Registration fee? ALL EXHIBIT BOOTH REGISTRATIONS INCLUDE: One (1) full conference registration for staff, (plus one additional registration for booths larger than 50 sq ft). Additional full conference registrations for booth staff are available for $250 each. An 8’ high BLACK back and side drape (side drapes are not provided for end cap booths) ALL DRAPE NO HARD WALLS ID sign Company profile listing in the expo mobile app Recognition in the program book Listing on the event website linked to company URL Pre and post expo attendee list Exhibitor ribbons for staff
When Do I Get An ATTENDEE LIST? The full attendee list will be sent to exhibitors 2 weeks prior to the event. Once you have registered for a BADGE - You can also view the Attendee List in the attendee service center anytime and on the Mobile App once it is live.
What Educational Sessions and/or Excursions am I Allowed to Attend? Registered booth personnel (BOOTH STAFF/BADGE Registration required) can attend all non-ticketed education sessions and all MSA networking events and parties. Tickets to the educational excursions have an additional fee, and can be purchased at the MSA Registration Desk.
When is the EXPO OPEN to attendees? See Expo Hall times HERE
What HOTEL Should I Book? Hotel Information MSA/AAM have negotiated hotel rates at many hotels within walking distance of the Pennsylvania Convention Center. To help eliminate spam calls nd emails selling fraudulent reservations, this year the hotel links will only be available in the attendee service center. You will have full access once you have completed your BOOTH STAFF conference registration. You must make your hotel reservation by April 1 through the link provided to take advantage of our special rates. (After April 1 you can still go through this link but the negotiated rate may not be available). Hotel reservations are on a first-come, first-served, basis and as long as there is space available. Submit your reservation request as soon as possible to guarantee your hotel choice REMINDER - when making reservations you are selecting nights you will need accommodations. Your last reservation night should be the night BEFORE you depart. Example: If you are departing Friday you only need to book through Thursday night. If you are leaving Saturday evening then you will need a room through Friday night. IMPORTANT NOTE: Do not make any reservations through any unknown housing or travel company. The MSA host hotel, or any in Philidelphia hotel we negotiated with, will NEVER CALL YOU or reach out via email. ALL Host hotel information will ONLY come from MSA EVENTS, MSA EXPO or links on this website. Beware of these scams: Reservations made by these unaffiliated groups may appear to offer lower rates but they may also be illegitimate, have unreasonable cancellation or change penalties, or be completely nonrefundable.

Exhibitor Kit (Order furniture, services, etc.)

The online version of our service manual for MSA Forward 2026 is now available at:
https://www.freemanco.com/store/show/landing.jsp?nav=02&showID=542265&referer=s.

You will need to be logged in to your FOL account (or create a new one) to access some portions of the site.

MSA EXPO Info Webinar - March 25 - Watch Video and Helpful Info

If you missed the EXHIBITOR informational webinar you can view it here - and see chat for more Q& A that was covered.

Also covered on the call - Personal Load in/out rules and location - see HERE

Exhibitor Checklist- What to bring - HERE

I ordered a Discounted Table Package from MSA - What is Included?

EXHIBITORS also have the option to purchase a BOOTH Package (from MSA NOT through FREEMAN):

The table package will ONLY be available for a limited time.
The package includes 1 - 6 foot table (skirted in black), 2 chairs and 1 wastebasket. The package cannot be customized. The package is offered from MSA at our show management/discounted price (MSA orders for you from Freeman) of $175
(Offer Expires April 17, 2026).
This package can not be customoized.
If you did not order but would like to add - BEFORE APRIL 17. Log into the Exhbitor Service Center and Click ADD ON Table Packge/Sponsorships

I am a TOTE BAG INSERT Sponsor - What do I do? Where do I ship?

All tote bag inserts MUST Arrive in Philadelphia no later than - FRIDAY, MAY 15.
Bags will be Stuffed on Monday, May 18. If your item has not arrived it will not be included.
Items must be small (8.5 x 11 or smaller) and lightweight (less than 8 ounces)

Items MUST be shipped. We can not wait for you to deliver onsite.

PLEASE SEND 400 ITEMS TO:

***Freeman Will Begin Accepting Shipment on April 20, 2026****

Warehouse shipping address (IF ARRIVING On/After April 20 - May 11, 2026):

SHOW MANAGEMENT/Tote Bags
MSA Forward 2026 - Room 122A
C/O Marano Trucking/Freeman
9820 Blue Grass Road
Philadelphia, PA 19114
USA

IF ARRIVING ON OR AFTER MAY 12, 2026:

Show site shipping address:

SHOW MANAGEMENT/TOTE BAGS
MSA Forward 2025- ROOM 122A
Pennsylvania Convention Center
C/O Freeman
1101 Arch Street
Philadelphia, PA 19107
USA

Items will ONLY be accepted from TOTE BAG SPONSORS!

Where do I send my COI?

COI - DEADLINE Friday, April 24
Deadline to submit Certificate of Insurance Send via email to: expo@museumstoreassociation.org

Please add "COI and your company name" in the email subject line.

Request a certificate of liability insurance with the Museum Store Association & the Pennsylvania Convention Center Authority named for $1 M & give the agent the following addresses for each

MSA (Museum Store Association)
P.O. Box 3861
Greenwood Village, CO 80155

Pennsylvania Convention Center
1101 Arch St
Philadelphia, PA 19107

What are the DEADLINES for SHIPPING?

Warehouse shipping address (IF ARRIVING On/After April 20 - May 11, 2026):

(Ship early to avoid delays and save money)

Exhibiting Company/Booth Number
MSA Forward 2026
C/O Marano Trucking/Freeman
9820 Blue Grass Road
Philadelphia, PA 19114
USA

IF ARRIVING ON OR AFTER MAY 12, 2026:

(items arriving early may be refused)

Show site shipping address:

Exhibiting Company Name/Booth Number
MSA Forward 2025
Pennsylvania Convention Center
C/O Freeman
1101 Arch Street
Philadelphia, PA 19107
USA

**If required, provide your shipper with this phone number: 888-508-5054

How can I VOLUNTEER as a way TO MEET MEMBERS?

A great way to meet our members is by signing up to volunteer - we have so many opportunities - something here will work with your schedule!

Hotel and Attendee List FRAUD ATTEMPTS

Please remember:

MSA will never call you regarding hotels or attendee lists. No hotel or housing company is authorized to contact you on our behalf.
Official communications about the MSA Show in May will only come from:
- Events@museumstoreassociation.org
- Expo@museumstoreassociation.org
Hotel information and booking links are shared exclusively with registered attendees. Registration for badges/attendees will not open until January.
We do not sell attendee lists. Exhibitors will have access to attendee information in real time through the Exhibitor Service Center once registration opens in January.

If you have responded to any suspicious calls or believe you may have been affected, and provided any financial information, please contact your credit card company immediately.

MSA is committed to protecting your information, but scammers continue to find new ways to target exhibitors. Please take extra care and verify the legitimacy of all communications.

Thank you for your attention and vigilance.

What is INCLUDED IN BOOTH/EXPO SPACE Registration fee?

ALL EXHIBIT BOOTH REGISTRATIONS INCLUDE:

One (1) full conference registration for staff, (plus one additional registration for booths larger than 50 sq ft). Additional full conference registrations for booth staff are available for $250 each.
An 8’ high BLACK back and side drape (side drapes are not provided for end cap booths) ALL DRAPE NO HARD WALLS
ID sign
Company profile listing in the expo mobile app
Recognition in the program book
Listing on the event website linked to company URL
Pre and post expo attendee list
Exhibitor ribbons for staff

When Do I Get An ATTENDEE LIST?

The full attendee list will be sent to exhibitors 2 weeks prior to the event.

Once you have registered for a BADGE - You can also view the Attendee List in the attendee service center anytime and on the Mobile App once it is live.

What Educational Sessions and/or Excursions am I Allowed to Attend?

Registered booth personnel (BOOTH STAFF/BADGE Registration required) can attend all non-ticketed education sessions and all MSA networking events and parties. Tickets to the educational excursions have an additional fee, and can be purchased at the MSA Registration Desk.

When is the EXPO OPEN to attendees?

See Expo Hall times HERE

What HOTEL Should I Book?

Hotel Information

MSA/AAM have negotiated hotel rates at many hotels within walking distance of the Pennsylvania Convention Center.

To help eliminate spam calls nd emails selling fraudulent reservations, this year the hotel links will only be available in the attendee service center. You will have full access once you have completed your BOOTH STAFF conference registration.

You must make your hotel reservation by April 1 through the link provided to take advantage of our special rates. (After April 1 you can still go through this link but the negotiated rate may not be available).
Hotel reservations are on a first-come, first-served, basis and as long as there is space available. Submit your reservation request as soon as possible to guarantee your hotel choice
REMINDER - when making reservations you are selecting nights you will need accommodations. Your last reservation night should be the night BEFORE you depart. Example: If you are departing Friday you only need to book through Thursday night. If you are leaving Saturday evening then you will need a room through Friday night.

IMPORTANT NOTE: Do not make any reservations through any unknown housing or travel company. The MSA host hotel, or any in Philidelphia hotel we negotiated with, will NEVER CALL YOU or reach out via email. ALL Host hotel information will ONLY come from MSA EVENTS, MSA EXPO or links on this website.

Beware of these scams: Reservations made by these unaffiliated groups may appear to offer lower rates but they may also be illegitimate, have unreasonable cancellation or change penalties, or be completely nonrefundable.