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Countdown for Institutions to Register FREE
APRIL 17
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2026 Attendee Service Center

Welcome to the MSA FORWARD 2026 Attendee Service Center!


The Attendee Service Center (ASC) is your resource to manage your MSA FORWARD 2026 experience.

To log in - enter your email address and the password found in your official registration confirmation email.

Once you have logged in you will be able to:

  • Modify your registration
  • Update your profile
  • View and/or edit your registration details
  • Edit Session Selections
  • View Exhibitor List
  • Submit payments
  • Find Hotel Links and information
  • Add additional or optional ticketed events
  • View the attendee directory
  • View Attendee FAQ

Questions? Please contact us at events@museumstoreassociation.org