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Day Until Event Start!
MAY 5
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WELCOME


Join the Museum Store Association (MSA) and hundreds of nonprofit retail professionals for the 70th Annual MSA FORWARD Retail Conference & Expo, taking place May 5-9, 2025 at The Los Angeles Convention Center in Los Angeles, California.

Once again, MSA FORWARD will be held in conjunction with the 2025 American Alliance of Museums (AAM) Annual Meeting & Expo.

  • Learn best practices and new ideas for store merchandising, operations, marketing, and sales
  • Participate in dedicated networking events and create connections that will inspire new ideas
  • Meet with over 200 MSA vendors about your product needs
  • Hear from knowledgeable industry experts during session breakouts and keynote presentations
  • Network with AAM attendees and exhibitors
  • View the MSA FORWARD DRAFT Schedule At A Glance HERE
EXHIBIT AND SPONSORSHIP SALES NOW OPEN!
Attendee and Booth Staff Registration
will open in late 2024