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MAY 5
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WELCOME
Join the Museum Store Association (MSA) and hundreds of nonprofit retail professionals for the 70th Annual MSA FORWARD Retail Conference & Expo, taking place May 5-9, 2025 at The Los Angeles Convention Center in Los Angeles, California.
Once again, MSA FORWARD will be held in conjunction with the 2025 American Alliance of Museums (AAM) Annual Meeting & Expo.
- Learn best practices and new ideas for store merchandising, operations, marketing, and sales
- Participate in dedicated networking events and create connections that will inspire new ideas
- Meet with over 200 MSA vendors about your product needs
- Hear from knowledgeable industry experts during session breakouts and keynote presentations
- Network with AAM attendees and exhibitors
- View the MSA FORWARD DRAFT Schedule At A Glance HERE
EXHIBIT AND SPONSORSHIP SALES NOW OPEN!
Attendee and Booth Staff Registration
will open in late 2024
will open in late 2024