Attendee FAQ

See LACC maps - including bus pick up and drop off for excursions , registration, education classes and MSA Expo HERE!

American Alliance of Mususems has made arrangements with many museums that will offer free or discounted fees.

See the list on this page (scroll to bottom for full list)
 

If you missed the "KNOW BEFORE YOU GO" Webinar on Monday, April 21 - you can watch it now HERE!

For all Excursions - Buses will board at the Los Angeles Convention Center valet cut-out, near the front entrance on Gilbert Lindsay Drive

If you have a questions or need assistance onsite,  please see the MSA staff and volunteers at the MSA Registration Desk located under the escalator in LACC WEST Hall lobby. 

You can also visit the MSA Booth in the Expo Hall where you can ask learn about MSA membership and Museum Store Sunday.

MSA FORWARD is taking place at the Los Angeles Convention Center located at 1201 S. Figueroa Street, Los Angeles, CA 90015. 

All education sessions, ticketed workshops, and the Expo Hall are located in the convention center.

See the program HERE for specific locations for sessions/events.

The educational excursions will be held off-site.  On Monday, May 5 and Friday, May 9. All excursions will depart from the convention center.

The MSA NEXT Party will be offsite at Hertiage Square, Monday, May 5 for those who identify as a young, emerging or new to the museum store profession.

The other networking parties (MSA Awards Luncheon and the Closing Happy Hour and Silent Auction) take place at the Los Angeles Convention Center.

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These two events are being held in the same convention center, and registered attendees of either conference are welcome to visit both MSA and AAM booths in the shared Expo Hall space.

MSA FORWARD registered attendees may also attend the AAM General Session and keynote presentations at no added cost.

Please bring your item with completed documents to the MSA FORWARD Auction Booth #700

DONATION DROP OFF: Silent Auction Booth #700 Expo Hall
Monday, May 5, 2025 1-5pm Monday 1-5pm
Tuesday, May 6, 2025  8-11 am Tuesday 8-11 am

SILENT AUCTION STARTS: Wednesday, May 7, 2025 9:00 am PST
SILENT AUCTION ENDS: Thursday, May 8, 2025 4:00 pm PST 
SILENT AUCTION PICKUP: Thursday, May 8, 2025 4-5:00 pm PST 

Auction Details:

The Silent Auction will be held online and will close at 4:00 PM on Thursday, May 8, during the Expo Farewell Cocktail Time event. At the conclusion of the auction, winners will receive notification from the app and be reminded to pick up their items from the Silent Auction booth 700 between 4:00 pm and 5:00 pm.

You can check out Silent Auction items on display in the Expo Hall. Located in booth 700

LOGIN HERE TO START BIDDING ON YOUR FAVORITE ITEMS

WHAT'S INCLUDED IN YOUR MSA FORWARD REGISTRATION?

• Access to over 20 Educational Sessions including Chapter Meetings and Buyer Roundtables
• MSA networking events including the MSA NEXT Party*, MSA Party, Awards luncheon, Newcomer’s Orientation, and the Expo Hall Happy Hour & Silent Auction 
• Multiple breakfasts, lunches, and happy hour
• Access to the Expo Hall with nearly 200 MSA Vendors and their show specials
• Swag Bag (while supplies last)

Additional fees apply to educational excursion tickets and Boot Camp Workshop.

Guest tickets are available for the Welcome Session/Breakfast,  Friday Breakfast, MSA Party, MSA Award Luncheon, and Excursions.

All events with meals (paid and free meals) will require a ticket.  Please make your selection during the registration process.  Tickets will be printed out with your badge.

Most non-ticketed education sessions will be recorded. MSA FORWARD registered attendees will have free access the recordings for 90 days after the conference. After 90 days, the recordings will be available for purchase on the MSA website (members receive a reduced rate).

Meals included in your MSA registration:

• Grab and Sit Breakfast on Tuesday (as part of the chapter meetings)
• Lunch on Tuesday (as part of the MSA Awards Luncheon)
• Breakfast on Wednesday (as part of the General Session & Grab-and-Sit Breakfast)
• Grab-and-go lunches in the Expo Hall on Wednesday and Thursday (lunch tickets required and included in your MSA registration) – If you forgot to reserve your lunch tickets during reservation, you can print them out at the MSA Registration Desk.

Food and drink included at MSA networking parties:

• MSA Party (Wednesday Night) Beer and Wine Bar and Hors d'oeurves
• Closing Happy Hour Thursday (Bars open at noon): Cash Bar (opens at 12:00 pm) and Hors d'oeuvres.
• Awards Luncheon(Tuesday, May 6)
• MSA NEXT Party for emerging professionals and industry newcomers (Monday, May 5): Beer and Wine bar and hors d’oeuvres

Many of these tickets items are SOLD OUT.
HOWEVER  - If tickets become available (due to cancelations) you can purchase a ticket to the by adding to your attendee registration or after May 5 check at our MSA Registration Desk. 

Cancelations must be received in writing by April 12, 2025, to events@museumstoreassociation.org, and are subject to a $100 cancelation fee.

Your registration may be transferred to a member of your organization up to 5 days before the event when requested in writing. No refunds will be issued after April 12, 2025.