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Attendee FAQ


MSA FORWARD is taking place at the Baltimore Convention Center located at One West Pratt Street, Baltimore, Maryland 21201. 

All education sessions, ticketed workshops, and the Expo Hall are located in the convention center. Room numbers for all events can be found online, on the app, and in the printed on-site guide.

The educational excursions will be held off-site.  On Wednesday, May 15 there will be 3 options. More information coming soon!

The MSA NEXT Party will be on Wednesday night for those who identify as a young or new professional at TBD.

The other networking parties (MSA Awards Luncheon and the Closing Happy Hour and Silent Auction) take place at the Baltimore Convention Center.


WHAT'S INCLUDED IN YOUR MSA FORWARD REGISTRATION?

  • Access to over 20 Educational Sessions including Chapter Meetings and Buyer Roundtables
  • MSA networking events including the MSA NEXT Party*, MSA Friday Night Party, Awards luncheon, Newcomer’s Orientation, and the Expo Hall Happy Hour & Silent Auction 
  • Multiple breakfasts, lunches, and happy hours
  • Access to the Expo Hall with nearly 200 MSA Vendors and their show specials
  • Swag Bag (while supplies last)
*small fee for non-NEXT members and exhibitors to attend NEXT Party

Additional fees apply to educational excursion tickets and Boot Camp Workshop. Guest tickets are available for the Welcome Session/Breakfast,  Friday Breakfast, MSA Friday Night Party, MSA Award Luncheon, and Excursions.

All events with meals (paid and free meals) will require a ticket.  Please make your selection during the registration process.  Tickets will be printed out with your badge.


Meals included in your MSA registration:

  • Grab and Sit Breakfast on Thursday (as part of the chapter meetings)
  • Lunch on Thursday (as part of the MSA Awards Luncheon)
  • Breakfast on Friday (as part of the General Session & Grab-and-Sit Breakfast)
  • Grab-and-go lunches in the Expo Hall on Friday and Saturday (lunch tickets required and included in your MSA registration) – If you forgot to reserve your lunch tickets during reservation, you can print them out at the MSA Registration Desk.

Food and drink included at MSA networking parties:

  • MSA Friday Night Party (Friday at 6:30 pm) Beer and Wine BAr and Hors d'oeurves
  • Closing Happy Hour (Bars open at noon): Cash Bar (opens at 12:00 pm) and Hors d'oeuvres.
  • Awards Luncheon(Thursday, May 16)
  • MSA NEXT Party for emerging professionals and industry newcomers (Wednesday at 7 pm): Beer and Wine bar and hors d’oeuvres


Most non-ticketed education sessions will be recorded. MSA FORWARD registered attendees will have free access the recordings for 90 days after the conference. After 90 days, the recordings will be available for purchase on the MSA website (members receive a reduced rate).


Please bring your item with completed documents to the MSA FORWARD Auction Booth - just inside the Exhibit Hall. 

Accepting donations starting on Wednesday, May 15, 2024 starting at 1:00 pm.
 Check your item in with an auction volunteer. 


If you have a question or need assistance onsite,  please see the MSA staff and volunteers at the MSA Registration Desk.

You can also visit the MSA Booth in the Expo Hall where you can ask learn about MSA membership and Museum Store Sunday.


These two events are being held in the same convention center, and registered attendees of either conference are welcome to visit both MSA and AAM booths in the shared Expo Hall space. MSA FORWARD registered attendees may also attend the AAM General Session and keynote presentations at no added cost.


Cancelations must be received in writing by April 12, 2024, to events@museumstoreassociation.org, and are subject to a $100 cancelation fee.

Your registration may be transferred to a member of your organization up to 5 days before the event when requested in writing. No refunds will be issued after April 12, 2024.