Join the Museum Store Association (MSA) and hundreds of nonprofit retail professionals for the 68th Annual MSA FORWARD Retail Conference & Expo, taking place May 17-21, 2023 at the Colorado Convention Center in Denver, Colorado!
Once again, MSA FORWARD will be held in conjunction with the 2023 American Alliance of Museums Annual Meeting & Expo.

  • Learn best practices and new ideas for store merchandising, operations, marketing, and sales
  • Participate in dedicated networking events and create connections that will inspire new ideas
  • Meet with more than 200 museum store MSA vendors about your product needs
  • Hear from knowledgeable industry experts during session breakouts and keynote presentations
  • Network with AAM attendees and exhibitors
  • Keep an eye on the program schedule which will be updated frequently

Attendee informationclick here

Exhibitor AND SPONSOR informationclick here

Download the Mobile App - COMING SOON!
App Store (iPhone)    Google Play (Android)


Please note that we do not share our lists with third-party list rental companies. No third-party company has access to our customer lists, and anyone who contacts you about purchasing the MSA FORWARD 2023 attendee list is NOT affiliated with MSA FORWARD 2023. The only way to access verified attendee lists is through your MSA FORWARD SERVICE CENTER. Do NOT purchase lists from any third-party, they are NOT an official vendor.
Museum Store Association | P.O.Box 3861 | Greenwood Village, CO 80155 | Tel:(202)838-3140