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Join the Museum Store Association (MSA) and hundreds of nonprofit retail professionals for the 67th annual MSA FORWARD Retail Conference & Expo, taking place May 18-22, 2022 at the Boston Convention & Exhibition Center in Boston, MA! MSA FORWARD is being held in conjunction with the 2022 American Alliance of Museums Annual Meeting & Expo.

• Learn best practices and new ideas for store merchandising, operations, marketing, and sales
• Participate in dedicated networking events and create connections that will inspire new ideas
• Meet with more than 200 museum store vendors about your product needs
• Hear from knowledgeable industry experts during session breakouts and keynote presentations