MSA FORWARD is taking place at the Boston Convention & Exhibition Center (BCEC), located at 415 Summer St in Boston, MA. All education sessions, ticketed workshops, and the Expo Hall are located in the convention center. Room numbers for all events can be found online, on the app, and in the printed on-site guide.
The two educational excursions will be held off-site: a full-day trip to Salem on Wednesday, and a half-day private Freedom Trail walking tour on Sunday.
The MSA NEXT Party on Wednesday night for those who identify as a young or new professional takes place at SPIN, the original ping pong social club, just a quick 8-minute walk from the BCEC (address: 30 Melcher St, Boston, MA). The other networking parties (the MSA Friday Night Party & Silent Auction, and the Saturday Wine and Cheese Closing Session & MSA Awards) take place at the BCEC.
Freeman is coordinating all booths and exhibits; please direct any questions to a Freeman service rep. The Freeman Service Desk is in the back of Hall B in the Expo Hall.
Please note that power/electric and telephone/internet is managed through the Boston Convention & Exhibition Center.
Vendor move-in in the Expo Hall takes place Wednesday, May 18 and Thursday, May 19, 8 am-6 pm.
The Expo Hall will be open Friday, May 20, 9:15 am-5 pm (ribbon cutting at 9:15 am), and Saturday, May 21, 9 am-5 pm.
Vendor move-out takes place Saturday, May 21, 5:30-9:30 pm, and Sunday, May 22, 8 am-2 pm.
Meals included in your MSA registration:
Food and drink included at MSA networking parties:
Registered booth personnel can attend all non-ticketed education sessions and all MSA networking events and parties. Tickets to the educational excursions have an additional fee, and can be purchased at the MSA Registration Desk.
Please bring your item with completed documents to the MSA FORWARD Registration Desk by 3 pm Thursday, May 19.
Please bring your product to the MSA HUB during Expo Hall move-in hours (May 18 and 19, 8 am-6 pm both days), along with any display materials you need (no signage or marketing materials allowed in the display). Your display area will be marked off and labeled with your company name.
You can donate clean, useable, non-perishable materials to the Massachusetts Convention Center Authority’s Conventions C.A.R.E. program. Not only will your materials be put to good re-use, but you’ll be cutting back on your event’s environmental impact by diverting waste from local landfills. Plus, it saves you the time and expense of shipping unneeded goods back home.
MCCA will put out blue bins at break down labeled Convention Cares -- simply leave your donations in the bin. They can include:
These two events are being held in the same convention center, and registered attendees of either conference are welcome to visit both MSA and AAM booths in the shared Expo Hall space. MSA FORWARD registered attendees may also attend the AAM General Session and keynote presentations at no added cost.
We are following health and safety protocols determined by AAM and the City of Boston. As of February 18, Boston is no longer requiring proof of COVID-19 vaccination for indoor venues. While Boston has also lifted indoor masking requirements, at this time, MSA and AAM encourage attendees to wear masks while in the convention center when not eating or drinking. If needed, masks are available at the MSA Registration Desk (thank you to Original Source for donating!).
If you're attending an educational excursion, we recommend bringing a mask with you. Masking guidelines vary per museum, venue, and transportation.