Subha Subramanian is a Product Manager at Google, on the Risk team.
Classes for Subha Subramanian
Tuesday, March 20
3:15pm - 4:00pm
Are You Insulting Your Users?
False positives for fraudulent transactions cost companies more than the actual impact of fraud, and prevent good users from coming back. What can you do to better identify these users, enable them to complete their transaction, and keep them coming back? We will take a look at user challenges in session and fix flows out of session as a way to salvage good users while keeping out fraud.