Ajay Guru - Vice President, Head of Merchant Fraud Solutions, First Data
Ajay Guru is Vice President, Head of Merchant Fraud Solutions at First Data. He is responsible for building innovative fraud detection and prevention solutions & services that provide industry-leading security to First Data’s merchant community. Ajay is a seasoned leader in the fraud prevention industry, his experience ranges from building fraud prevention programs and systems to helping merchants around the globe establish successful fraud prevention programs. Prior to joining First Data, Ajay served as Head of Global Risk Management and Operations for HomeAway, the world’s largest global vacation rental marketplace. Ajay holds a B.S. in Computer Science from India and, an MBA in Entrepreneurship & Innovation Management from North Carolina State University.
Classes for Ajay Guru
Wednesday, March 21
1:15pm - 2:00pm
PANEL: AI Alone Is Not Enough: Best Practices in Implementing Artificial Intelligence In Your Company
What are the types of AI that make sense for my business? Should we buy from a vendor, or build a platform ourselves? Everyone knows that AI is incredibly important in our current retail ecosystem, but from there to successfully implanting AI to solve current challenges can be a long road. Feedzai and First Data work with many merchant companies, using AI to solve problems such as transaction fraud, account opening, loyalty program risk, and much more. Here merchants will learn the best practices for implementing AI to be a successful tool for long term growth.