Kelsey Blakely - Lead, Fraud Insights and Analytics, Square Inc.
Kelsey Blakely joined Square in 2016 as the lead of Risk Partnerships and Insights. Her team analyzes emerging fraud threats, develops data driven insights, and forges partnerships within the payments industry. Prior to joining Square she was part of the Risk team at Visa and spent eight years at the Federal Reserve Bank of San Francisco. She holds a masters degree in Public Policy from Duke University.
Sessions for Kelsey Blakely
Tuesday, March 20
8:00am - 8:45am
Business After the Breach: Unspoofable Behavioral Insights to Complement PII Verification, Fight Fraud and Reduce Customer Friction
In this Intermediate/Advanced presentation, Neustar and Square will co-present a case study of best practices to reduce friction and minimize false positives across origination, transaction, and account takeover scenarios utilizing the predictive power of analyzing contextual telecommunications data, online data and Personally Identifiable Information.