What is New for 2026?
Check Out the New Products Showcases...The 2026 New Products Showcase is your "road map" of what's new on the show floor. There's no better place to see the latest and most creative product releases than in the New Products Showcase. This showcase highlights new products introduced since last year’s show. The showcase is THE BEST WAY to ensure you see some of the most innovative products prior to the show and learn about the hottest industry trends, all in one place, making it an exciting and "must see" area. In order to make the New Products Showcase as visible and accessible as possible, the showcase is located between the WTCM Buyers Lounge and the Conference area of the show floor directly near the main entrance of the exhibition hall. The products in this listing and "on-site" do not represent all of the new products at the 30th Americas Food & Beverage Show & Conference, only those products from companies who are participating in the New Products Showcase program. To search by Booth Number, Company Name, Product Category or to Display All, follow the menu options below. The 30th Americas Food & Beverage Show & Conference cannot guarantee the accuracy of the information furnished, nor does a listing connote the Show Organizer's endorsement or recommendation.
 
Primex America Inc. - Booth 1059        
Mina Harissa
Mina’s signature Moroccan spicy red pepper sauce made with red chili peppers, red bell peppers, garlic, extra virgin olive oil, vinegar, and salt. A versatile Moroccan staple and one of our best-selling products.

Primex America Inc. - Booth 1059        
SALTED PLANTAIN STRIPS
Tropical Sunny is a tropical food brand from Ecuador, a country globally
recognized for the exceptional quality of its bananas and plantains.

Primex America Inc. - Booth 1059        
Mina Saffron Rice
Fragrant, luxurious saffron — widely celebrated as the world’s most precious spice — is an essential element in countless traditional Moroccan dishes. Today, our simple heat-and-eat rice brings this legendary taste to your table in minutes. With a rich, golden color and subtle yet intriguing flavor, our saffron rice is a versatile side that elevates any meal.