What is New for 2026?
Check Out the New Products Showcases...The 2026 New Products Showcase is your "road map" of what's new on the show floor. There's no better place to see the latest and most creative product releases than in the New Products Showcase. This showcase highlights new products introduced since last year’s show. The showcase is THE BEST WAY to ensure you see some of the most innovative products prior to the show and learn about the hottest industry trends, all in one place, making it an exciting and "must see" area. In order to make the New Products Showcase as visible and accessible as possible, the showcase is located between the WTCM Buyers Lounge and the Conference area of the show floor directly near the main entrance of the exhibition hall. The products in this listing and "on-site" do not represent all of the new products at the 30th Americas Food & Beverage Show & Conference, only those products from companies who are participating in the New Products Showcase program. To search by Booth Number, Company Name, Product Category or to Display All, follow the menu options below. The 30th Americas Food & Beverage Show & Conference cannot guarantee the accuracy of the information furnished, nor does a listing connote the Show Organizer's endorsement or recommendation.
 
HappÿRoots - Booth 1859        
Cassava Cheese Waffle Mix
The waffle reinvented from the root up.

HappÿRoots Cassava Cheese Waffle Mix starts with whole cassava — a Latin pantry staple that's naturally gluten-free, not reformulated to be. The result is a crispy, golden waffle with a warm, savory cheese center that delivers everything you want from a waffle and nothing you're trying to avoid. No wheat missing from the experience. No functional aftertaste. Just real ingredients, real flavor, and a Latin tradition that's been earning its place at the table for generations.

Made in minutes. Impossible to put down.

Naturally gluten-free · Better-for-you · Clean label · Latin-rooted · Craveable

HappÿRoots - Booth 1859        
Dulce de Leche/Milk Caramel Spread No Sugar Added
Dulce de leche doesn't need an introduction — it needs a better-for-you version. HappÿRoots brings this deeply loved Latin classic to a new audience: the same slow-cooked, velvety caramel richness, sweetened with stevia and crafted with no added sugar. No artificial flavors. No compromise on taste.

Drizzle it over waffles, swirl it into yogurt, spread it straight from the jar. The ritual stays. The sugar doesn't.

The flavor everyone loves. Rethought for how people eat today. No added sugar · Stevia-sweetened · Better-for-you · Clean label · Latin-rooted · Craveable

HappÿRoots - Booth 1859        
BAKED CASSAVA CHEESE BITES
Pan de yuca. Leveled up.

Everyone knows pan de yuca. HappÿRoots takes that iconic cassava-and-cheese flavor — the one that clears every plate in a Latin household — and transforms it into something it's never been before: a crispy, baked bite that snacks.

Same soul. New crunch. All the benefits.

Naturally gluten-free because cassava always has been. Baked, not fried. Real cheese, real flavor, nothing to hide on the label. The crunch that makes you reach for the bowl again is not a trick — it's just what happens when a great Latin ingredient finally gets the snack format it deserves.

Naturally gluten-free · Baked, not fried · Better-for-you · Clean label · Craveable