What is New for 2026?
Check Out the New Products Showcases...The 2026 New Products Showcase is your "road map" of what's new on the show floor. There's no better place to see the latest and most creative product releases than in the New Products Showcase. This showcase highlights new products introduced since last year’s show. The showcase is THE BEST WAY to ensure you see some of the most innovative products prior to the show and learn about the hottest industry trends, all in one place, making it an exciting and "must see" area. In order to make the New Products Showcase as visible and accessible as possible, the showcase is located between the WTCM Buyers Lounge and the Conference area of the show floor directly near the main entrance of the exhibition hall. The products in this listing and "on-site" do not represent all of the new products at the 30th Americas Food & Beverage Show & Conference, only those products from companies who are participating in the New Products Showcase program. To search by Booth Number, Company Name, Product Category or to Display All, follow the menu options below. The 30th Americas Food & Beverage Show & Conference cannot guarantee the accuracy of the information furnished, nor does a listing connote the Show Organizer's endorsement or recommendation.
 

Federación Nacional de Productores de Panela - FEDEPANELA - Booth 885
Aguardiente (Anise-Flavored Spirit) Costumbre
	Colombian aguardiente (Anise-Flavored Spirit) with 25% alcohol by volume, made in a copper still.
Federación Nacional de Productores de Panela - FEDEPANELA - Booth 885
Cane Juice La Siberia
	La Siberia MIX reimagines traditional Colombian sugarcane juice as a refreshing sparkling ready-to-drink beverage. Made with real sugarcane juice and natural flavor extracts, MIX delivers naturally occurring sweetness with no added sugar and no preservatives. Fortified with vitamins A, C, D, E and zinc, this colorful 310 ml innovation brings together Colombian heritage, modern flavor combinations and an entirely new way to experience sugarcane.
Federación Nacional de Productores de Panela - FEDEPANELA - Booth 885
Galleta de Olla (cookies)
	BellaVista Galletas de Olla, are artisanal cookies inspired by Mexico’s traditional Café de Olla, combining the rich flavors of coffee, cinnamon, and piloncillo in a distinctive and authentic product. Blending tradition, innovation, and convenience, they are designed for consumers seeking unique products with cultural identity and added value. Available in a 200 g pack and suitable for vegan consumers, they offer an attractive opportunity for importers, distributors, specialty retailers, and foodservice channels.