What is New for 2026?
Check Out the New Products Showcases...The 2026 New Products Showcase is your "road map" of what's new on the show floor. There's no better place to see the latest and most creative product releases than in the New Products Showcase. This showcase highlights new products introduced since last year’s show. The showcase is THE BEST WAY to ensure you see some of the most innovative products prior to the show and learn about the hottest industry trends, all in one place, making it an exciting and "must see" area. In order to make the New Products Showcase as visible and accessible as possible, the showcase is located between the WTCM Buyers Lounge and the Conference area of the show floor directly near the main entrance of the exhibition hall. The products in this listing and "on-site" do not represent all of the new products at the 30th Americas Food & Beverage Show & Conference, only those products from companies who are participating in the New Products Showcase program. To search by Booth Number, Company Name, Product Category or to Display All, follow the menu options below. The 30th Americas Food & Beverage Show & Conference cannot guarantee the accuracy of the information furnished, nor does a listing connote the Show Organizer's endorsement or recommendation.
 
Sista Natural Pepper Sauce - Booth 1657        
Hottie Pepper
Hottie Pepper is a vibrant, small-batch Afro-Panamanian hot sauce created as an official collaboration between the acclaimed artisan brand Sistá Natural Pepper Sauce and La Tapa del Coco—Panama City's premier culinary hub for authentic Afro-Panamanian cuisine founded by Chef Isaac Villaverde.

Hottie Pepper is widely praised for its ability to balance searing Caribbean heat with deeply aromatic, savory undertones. Rather than offering pure, overwhelming spice, it delivers a complex, layered flavor profile. The punchy bite of local chili peppers is rounded out by the natural sweetness of native peppers and a earthy, warm base of traditional spices