What is New for 2023? Check Out the New Products Showcases...The 2023 New Products Showcase is your "road map" of what's new on the show floor. There's no better place to see the latest and most creative product releases than in the New Products Showcase. This showcase highlights new products introduced since last year’s show. The showcase is THE BEST WAY to ensure you see some of the most innovative products prior to the show and learn about the hottest industry trends, all in one place, making it an exciting and "must see" area. In order to make the New Products Showcase as visible and accessible as possible, the showcase is located between the WTCM Buyers Lounge and the Conference area of the show floor directly near the main entrance of the exhibition hall. The products in this listing and "on-site" do not represent all of the new products at the 27th Americas Food & Beverage Show, only those products from companies who are participating in the New Products Showcase program. To search by Booth Number, Company Name, Product Category or to Display All, follow the menu options below. The 27th Americas Food & Beverage Show cannot guarantee the accuracy of the information furnished, nor does a listing connote the Show Organizer's endorsement or recommendation.

Whatever Brands - Booth 777
Human Nature hot jalapeño and lime flavour lentil sticks
	Our crisps range is made to meet our vision of making net-positive snacking the norm. The snacks are made using the goodness of mother nature's ingredients including peas and lentils. They are a great source of fibre, palm oil-free, a huge 13 grams of plant protein in our shared packs and are a great better for the planet and you than traditional fried crisps with over 40% less fat.
Whatever Brands - Booth 777
Clara's Wafer Rolls
	Wafers More indulgent than ever, our light and crispy wafers are a symphony of rich cocoa and a delicate touch of creamy hazelnut filling. Whether you enjoy them as a delightful snack or pair them with your favourite ice cream or a comforting hot beverage such as coffee or tea, these wafers are a treat that's impossible to resist. Plus, they contain no hydrogenated fats and are a delightful choice for vegetarians.
Whatever Brands - Booth 777
Jelly Belly Confectionary Drink
	Introducing Jelly Belly Drinks and Freeze-Pops: Unleash the Iconic Candy Flavors in Exciting New Forms. Experience the legendary taste of Jelly Belly beans, a favourite American indulgence enjoyed by people worldwide. These delightful American gourmet beans have been meticulously handcrafted for seven generations, resulting in a remarkable array of flavours. Building upon the magic of Jelly Belly, we have infused these incredible flavours into a range of irresistible products that will transport you to the enchanting world of candy. Our collection includes mouthwatering drinks, tantalising freeze pops, and innovative milk straws, all carefully designed to capture the essence of the original candy flavours only using natural flavourings. At Whatever Brands, we hold ourselves to the highest standards. Our commitment to quality and sustainability is unwavering for all our products, including the Jelly Belly range. All our Jelly Belly products are HFSS compliant, catering to the health-conscious consumer while delivering on taste. We understand the needs of many consumers, which is why all our delicious Jelly Belly goods are suitable for vegetarians and vegans.