About ASTA Global River Cruise Expo

ASTA will welcome over 500 U.S.-based travel advisors to Budapest, Hungary - the "river capital of the world," a premiere port destination along the Danube. ASTA thanks the many global river cruise brands and European exhibitors that will attend.

Check out photos from our 2022 event here >>

Join us for the ASTA River Cruise Expo taking place March 15-18, 2023 in Budapest, Hungary. This one-of-a-kind event is an ASTA first to bring together our River Cruise partners from all over the world in one place to showcase the latest and greatest in their fleets for ASTA members. 


You can expect

≽ Exclusive access to numerous ship inspections 
≽ Meet and socialize with the senior leaders of the premier River Cruise brands
≽ Visit and experience the River cruise destinations that will amaze and delight your clients

Schedule At A Glance


Why Budapest?

River cruising is one of the fastest-growing market segments, with advisors making 18% with no non-commissionable fees (NCFs).There are more river cruise companies on the Danube for the advisors' clients than anywhere in the world. The hotels and major attractions are directly on the river – literally across the street from the port.  And, air access is easy from the United States. 

If you have not been lucky enough to have visited Budapest yet, the ships arriving in Budapest dock on the PEST side of the river, only minutes away from the city center. Ships are docked at Belgrad Rakpart Port (Mahart – International Passenger or Drava Street Port), usually between the Liberty (Szabadság) and Chain (Széchenyi) bridges. 

River Cruise Marketing Kits

NEW! River Cruise Marketing Kit
Sandra McLemore and her team have developed a River Cruise Marketing Kit to help you grow your business by targeting potential river cruise clients with the goal of increasing leads and converting more river cruise sales. It focuses on the destinations and experiences rather than selling a specific cruise line. This kit is perfect for those who lack time, skill or desire to create polished marketing materials or struggle to write copy that converts. 

You’ll receive two magazine style lead magnets that focus on Cruising the Danube and the Ultimate Guide to Budapest. This kit also features 3D mockups to promote all 17 lead magnets, an online image gallery, insider advice, a marketing strategy roadmap and more.  

As a special offer to ASTA River Cruise Expo attendees, you can purchase this for $447 during the event! Be on the lookout for signage directing you to more information and to purchase. It will be available for all advisors to purchase for 30 days after the event for $647.

About ASTA

American Society of Travel AdvisorsThe American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism.

For more information, visit ASTA.org. Consumers can connect with an ASTA travel advisor at TravelSense.org.



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