ASTA takes Premium Business Summit from Land to Sea!
Registration is now closed!
Ahoy! Join ASTA and host sponsor Virgin Voyages on Valiant Lady for our annual Premium Business Summit, October 16-20, 2024. Journey with us from Miami to Key West and the Virgin Voyages private beach club in Bimini, Bahamas. This unique event brings together ASTA Premium Members—leaders from the industry's top corporate and leisure agencies and consortium—alongside stellar experts on topics that matter now more than ever to you, your team and your clients. Attendees take a proactive role in their approach to securing a better future for their companies and industry.
Watch our Know Before You Go Webinar Here
What's On The Agenda
These sessions include:
The Brain on Stories: Why We Must Tell Tales
Discover the science behind storytelling and its profound impact on decision-making. Learn to captivate audiences and enhance client engagement through compelling narratives.
Crafting Compelling Narratives: The 7S Storytelling Model©
Master Erik's unique storytelling framework to tailor your stories for maximum impact. Develop skills to create vivid, memorable travel narratives for diverse scenarios.
The Four Stories Every Organization Needs
Gain insights into crafting essential identity, vision, value, and change stories. Strengthen your organization's message and connect deeply with stakeholders.
In addition to Erik's sessions, the Premium Business Summit will feature:
• Insights into AI's Ethical Frontiers with Sam Hilgendorf, Chief Information Officer, Fox World Travel
• Navigating the AI Landscape: What You Need to Know as a Business Leader with Dr. Jill Schiefelbein, Chief Experience Officer, Render
• 5 Myths of Accessible Travel & The Path Forward for Travel Advisors with John Sage, Chief Executive Officer, Sage Inclusion
• Evolving Travel Risk & Duty of Care with Bruce McIndoe, President, McIndoe Risk Advisory LLC
• Shielding Your Travel Agency: Cutting-Edge Fraud Prevention Tactics with Jeannine Hankinson, Managing Director, User Experience, Airline Reporting Corporation (ARC); Bruce McIndoe, President, McIndoe Risk Advisory LLC; and Sam Hilgendorf, Chief Information Officer, Fox World Travel
• Focus on Capitol Hill with Jessie Klement, Vice President of Advocacy, American Society of Travel Advisors
• The Overtourism Dilemma: Creating a Balanced Future panel discussion led by Marc Casto, Chief Executive Officer, MVC Solutions: with Julie Higgins, Sustainability Officer and Director of Hotel Operations, Uniworld Boutique River Cruises; Greg Takehara, Chief Executive Officer, Tourism Cares; and John Diorio, Vice President, North American Sales, Virgin Voyages.
• The Licensing Dilemma: Essential Oversight or Hindrance to Growth debate moderated by Peter Lobasso, Senior Vice President & General Counsel, American Society of Travel Advisors, with Chris Dane, President and Managing Partner, Hickory Global Partners; and Eric Maryanov, President, All-Travel
Come away inspired with actionable strategies to fuel innovation and propel your business forward in 2024 and beyond. Engage with industry experts as well as your colleagues and fellow leaders from travel agencies, TMCs, host agencies, consortia, travel suppliers, and more. We look forward to seeing you and shaping the future of the travel industry!
This was my first time attending any ASTA meeting and was very impressed with the speakers and networking with members.
- Premium Business Summit attendee
I came into the event without any expectations and absolutely found the Premium Business Summit fantastic.
- Premium Business Summit attendee
ASTA Premium Member companies receive complimentary admission for two individuals to attend. Other ASTA members are welcome to attend for a fee. Register for your spot today!
When
Event Starts:October 16, 2024
Event Ends:
October 20, 2024
Where
Virgin Voyages, Valiant Lady
Miami, FL
