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ASTA takes Premium Business Summit from Land to Sea!

Ahoy! Join ASTA and host sponsor Virgin Voyages on Valiant Lady for our annual Premium Business Summit, October 16-20, 2024. Journey with us from Miami to Key West and the Virgin Voyages private beach club in Bimini, Bahamas. This unique event brings together ASTA Premium Members—leaders from the industry's top corporate and leisure agencies and consortium—alongside stellar experts on topics that matter now more than ever to you, your team and your clients. Attendees take a proactive role in their approach to securing a better future for their companies and industry.

What's On The Agenda  

This year, we are excited to feature Erik Dominguez, renowned for his expertise in storytelling, who will present three exclusive sessions that promise to transform your approach to leadership and client engagement.

These sessions include:

The Brain on Stories: Why We Must Tell Tales
Discover the science behind storytelling and its profound impact on decision-making. Learn to captivate audiences and enhance client engagement through compelling narratives.

Crafting Compelling Narratives: The 7S Storytelling Model©
Master Erik's unique storytelling framework to tailor your stories for maximum impact. Develop skills to create vivid, memorable travel narratives for diverse scenarios.

The Four Stories Every Organization Needs
Gain insights into crafting essential identity, vision, value, and change stories. Strengthen your organization's message and connect deeply with stakeholders.

In addition to Erik's sessions, the Premium Business Summit will feature industry-leading thought leaders:

Building Trust, Protecting Transactions: Fraud Prevention in Travel Agency Operations
In an industry built on trust and seamless transactions, safeguarding against fraud is paramount. Join us for an enlightening panel discussion into strategies and preventive measures essential for protecting transactions and operations. From the latest trends in credit card fraud to emerging cybersecurity threats, our panel of experts will provide invaluable insights and practical tips for travel agencies to understand how to secure their defenses and maintain trust with customers. Discover proactive measures, collaborative approaches, and industry best practices aimed at mitigating risks, preserving financial integrity, and ensuring a secure and seamless buying experience.
Speaker: Jeannine Hankinson, Managing Director, User Experience, Airline Reporting Corporation (ARC)

Consumer Research with Phocuswright 
Speaker: Kulin Strimbu, Global Director, Research and Partnerships, Phocuswright

Insights into AI's Ethical Frontiers with Sam Hilgendorf of Fox World Travel
Specific AI Learnings for the Travel Community with Dr. Jill Schiefelbein, best-selling author and communications expert
5 Myths of Accessible Travel & The Path Forward for Travel Advisors with John Sage, CEO of Sage Inclusion
Evolving Travel Risk & Duty of Care with Bruce McIndoe, President, McIndoe Risk Advisory LLC
Focus on Capitol Hill with representatives from ASTA's Advocacy team
A Panel Discussion on Navigating Fraud with industry experts
A Panel Discussion on Overtourism led by Marc Casto of MVC Travel

Come away inspired with actionable strategies to fuel innovation and propel your business forward in 2024 and beyond. Engage with industry experts as well as your colleagues and fellow leaders from travel agencies, TMCs, host agencies, consortia, travel suppliers, and more. We look forward to seeing you and shaping the future of the travel industry!

2023 Premium Business Summit Photos  


This was my first time attending any ASTA meeting and was very impressed with the speakers and networking with members.  - Premium Business Summit attendee

I came into the event without any expectations and absolutely found the Premium Business Summit fantastic.  - Premium Business Summit attendee

ASTA Premium Member companies receive complimentary admission for two individuals to attend. Other ASTA members are welcome to attend for a fee. Register for your spot today!


Event Starts:
October 16, 2024
Event Ends:
October 20, 2024


Virgin Voyages, Valiant Lady
Miami, FL


August 16, 2024

Register Today!