Join ASTA for our annual Premium Business Summit, November 7-9, in Indian Wells, CA. This unique event brings together ASTA Premium Members - leaders from the industry's top corporate and leisure agencies and consortium - alongside stellar experts on topics that matter now more than ever to you, your team and your clients.
Attendees take a proactive role in their approach to securing a better future for their companies and their industry. Take a look at who will be in attendance. 

A sampling of the topics planned for the Summit include:  

• A State of the (Airline) Union – A Wall Street Analysts' View
• Evolution or Revolution? – When suppliers move into the retailer space
• Juggling Innovation with Disruption – Today and tomorrow
• AI, Chat GPT and More – How to win using the latest state-of-the-art tech trends
• In the Spotlight – Tough questions for an industry stalwart in the "ASTA Hot Seat"
• NDC Unveiled – Digging into the future of the air travel distribution 
• Sustainability and the ASTA Green Partner in Travel 2023 Award  – Holistic thinking and actions for you and your agency; plus our Green Partner in Travel for 2023 
• Focus on Capitol Hill – ASTA government advocacy advancements
• Controversial Destinations – to sell or not to sell
• ASTA Travel Court – Back by popular demand – understand how laws can affect your business

You will come away inspired with actionable strategies to fuel innovation and propel your business forward in 2024 and beyond. Engage with industry experts as well as your colleagues and fellow leaders from travel agencies, TMCs, host agencies, consortia, travel suppliers, and more. We look forward to seeing you and shaping the future of the travel industry in Indian Wells!
 

The ASTA Premium Business [Summit] is well worth my time to attend. As always, ASTA puts together an engaging and informative program.  - 2022 Premium Business Summit Attendee

Special Events at Premium Business Summit

Sponsored by Southwest Business & Visit Greater Palm Springs
Date: Wednesday, November 8, 6:30 - 9:30 pm
Location: Desert Island Country Club "Desert Island is not just a Greater Palm Springs country club with a breathtaking lake and mountain backdrop to the championship golf course. Here, we celebrate the unusual, the glamorous eccentricities and whimsical indulgence of life less ordinary"
Dress: This is a themed event! Dress boldly modish, channeling the chic and vibrant spirit of the 1960s, as we journey back in time for a night of retro elegance and nostalgic charm at this funky resort. Think Mad-Men, mod mini dresses, wide-legged jumpsuits, and statement accessories to capture the essence of this iconic era. Click here for more inspiration.
To get you into the groove, we made you a spotify playlist! 
Entertainment: Nat and her Tiger Four are a rip-roaring swing band specializing in music from the golden age with modern outlook! This fantastic group of musicians is led fearlessly by songstress, storyteller, and siren of swing, Natalie Hanna Mendoza. They perform timeless music from the 20's -60's throughout southern California. Nat and her Tiger Four are sure to mesmerize and excite any audience with their artistry and precision. Come join in the fun with the rowdy jungle cats!

ASTA Premium Member companies receive complimentary admission for two individuals to attend. Other ASTA members are welcome to attend for a fee.