Join us for our annual Premium Business Summit, October 24-26, in Atlanta, GA. This special event brings together ASTA Premium Members from corporate and leisure agencies featuring captivating speakers and engaging content relevant to your business especially important as recovery from pandemic impacts to our industry continues.  

TV personality, travel industry executive, travel lifestyle influencer, and entrepreneur, Denella Ri'chard will emcee this year’s Summit with a program that includes speakers and content evoking critical thinking - important now more than ever - with your business in mind.  

A sampling of the topics planned for the Summit include:  

• Travel Health, Well-being, and Safety - What we have learned, what we can do now, and what we can expect next 
• On the Horizon - New technologies and innovations 
• ASTA Travel Court - Back by popular demand! 
• “In the Spot Light” - Tough questions for an industry stalwart 
• Sustainability - Holistic thinking and action for the agency world 
• Crucial Learnings - New and refined skills needed to grow your business 
• Consumer Sentiments – What matters to travelers right now 
• The Latest from Capitol Hill - An Advocacy Update
• What's Driving Diversity, Equality, and Inclusion in Today's Disruptive World?

You’ll learn from and enjoy panel discussions and presentations with industry pros while you interact directly with experts and peers from travel agencies, TMCs, host agencies and consortia. We look forward to seeing you in Atlanta! 

The ASTA Premium Business [Summit] provides the content for the agency owner to plan and execute a strategy. The speakers and collaboration of the attendees move our industry forward as we prepare for the next chapter of travel.  - Past Premium Business Summit Attendee

Special Events During Premium Business Summit

Ponce City Market 

Grab some colleagues and friends to enjoy dinner on your own from one of the many local Atlanta pop-up restaurants at this historic landmark market. Book your reservations in advance. Then, join us for our welcome reception on the roof of Ponce City Market for an evening of drinks, bites, and...carnival games!? Yes, that's right! Celebrate the kickoff of PBS with games, vintage amusements, mini golf, drinks and fun!

Young Professionals Society (YPS) Dinner 
ASTA is committed to connecting our young professionals. If you are a part of our YPS and would like to connect with those at our Premium Business Summit, join us for dinner at Ponce City Market. Please RSVP by October 20th to reserve a seat. *Dinner on own for this event*  RSVP for dinner here>>

Not a part of YPS yet?
Check out our brand new site and register to become a part of our exciting network of young professionals! 
Become a Member of YPS

 

Porsche Experience Center

Take in the view with some delicious drinks and hors d'oeuvres. You'll have the chance to hop in a Porsche and enjoy the demonstration driving course. Porsche Driving Instructors take the wheel as ASTA Premium Member guests buckle into the passenger seat and experience the impressive power of the Porsche sports cars on the PEC ATL Handling Circuit. Enjoy the thrill of a Porsche from the passenger seat while professional drivers treat you to an exhilarating trip around the handling circuit. 

After, dine around a collection of ever-changing historical Porsche Vehicles in the Heritage Gallery. Prepare to be dazzled for this one-of-a-kind dining room experience!