Join Us in Paradise 

Experience ASTA Caribbean Showcase at Sandals South Coast

Join fellow travel advisors for an exclusive, immersive experience at ASTA Caribbean Showcase—where the destination is the product. Set against the breathtaking backdrop of Jamaica, this event is your opportunity to explore, learn, and fall in love with the Caribbean like never before.

Hosted at the stunning Sandals South Coast, the Caribbean Showcase brings the region’s beauty, culture, and luxury to life. You’ll dive deep into everything that makes the Caribbean an unparalleled destination—from all-inclusive resort innovations and one-of-a-kind accommodations, to signature culinary experiences and vibrant island hospitality.

Discover how water inspires every detail at Sandals South Coast. From the iconic Over-the-Water Villas and Wedding Chapel to beachfront swim-up suites and the brand-new Rondoval Village. Gain firsthand knowledge and insights that will empower you to sell the Caribbean with confidence and authenticity.

You’ll also have the opportunity to connect directly with Caribbean based suppliers during our dynamic trade show. Build relationships, explore partnerships, and expand your knowledge of regional offerings that will help you better serve your clients and grow your business.

ASTA Caribean showcase is a celebration of the Caribbean’s magic. All-inclusive amenities, water sports, entertainment, and endless inspiration await.

Get ready to connect, learn, and experience the Caribbean—up close and unforgettable.

• Connect face-to-face with Caribbean suppliers, operators and DMCs
• Hear from tourism leaders from a variety of Caribbean nations
• Experience the stunning beaches, magnificent natural beauty and many cultural landmarks of this enchanting port town
• Learn from industry leaders during our information-packed General Session