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Quick Links

Why Attend





  • saris
  • trek
  • dero
  • iteris
  • toole
  • sram
  • eco_counter
  • zagster
  • nelson


Wednesday, June 28



5 p.m. 

Opening Plenary: Join attendees at the Monona Terrace theater for a warm welcome from Madison Mayor Paul Soglin, Trek President John Burke, and PeopleForBikes President Tim Blumenthal. Hear an overview of the PlacesForBikes program and other remarks to set us up for a great couple of days. Afterwards, we will gather on the rooftop overlooking Lake Monona for happy hour with heavy hors d'oeuvres and a special entertainment guest.

8 p.m. 

Post-reception gathering at Brocach on Capitol Square in downtown Madison.

Thursday, June 29



– 7 a.m.

Rooftop yoga or guided tour of Madison (optional)

– 8 a.m.

Breakfast at the Monona Terrace

– 8:30 a.m.

Keynote, Brian Payne, executive director of the Central Indiana Community Foundation

8:30 – 8:45 a.m. 

Habits of Successful Cycling Cities, Kyle Wagenschutz, PeopleForBikes

8:45 – 9 a.m. 


– 10 a.m. 

Select from four breakout sessions on building great places for bikes in your community:
1a: Build: Planning and funding a complete bicycling network. 
2a: Plan: Messaging controversial bicycling projects and quick build techniques to speed implementation of projects. 
3a: Activate & Engage: Building support by engaging partners, diverse communities, and people.  
4a: Measure: Using PeopleForBikes' City Rating System to measure success.

10 – 10:15 a.m.  


10:15 – 11:15 a.m. 

Select from four breakout sessions on building great places for bikes in your community:
1b: Build: Five pieces of infrastructure that any city can build. 
2b: Plan: Build the case for bicycling with business, health and wellness, social justice, economic, and quality of life arguments.
3b: Activate & Engage: Bicycling for everyone, everywhere through Ciclavias, Bike to Work Day, Slow Rolls and other events. 
4b: Measure: Creating standardized measurement in your city. 

11:15 a.m. – 11:30 p.m.    


11:30 – 1 p.m. 

Lunch & Keynote, Van Jones, political activist, commentator, author and attorney

– 2 p.m.

Peer networking session

2 - 3 p.m.

Panels on bike participation numbers (and how to increase participation), and on bridging the gap between the business arguments of cycling and the social justice side. 

3 - 3:15 p.m.


3:15 - 4:15 p.m. 

Panels, continued. 

4:15 - 4:45 p.m.


4:45 p.m. 

Departing from the Monona Terrace, Slow Roll by bike past Madison's best sights to the dinner reception at the Wisconsin Institutes for Discovery. This is a casual, no drop, one hour bike ride. Everyone will be provided a bicycle and helmet. Slow Roll is a philosophy to go slow, to take in the scenery, and to enjoy your ride. The ride will be guided and the City of Madison will have some intersections controlled for our group.

6:00 p.m.

Cocktail hour, dinner reception and Chris Kegel Institute of Leadership Award recipients announced. Starting at 8:30 p.m., busses will be provided for transportation back to the conference hotel, or walk 30 minutes to the center of town. 

9:30 p.m.

Post-reception gathering on the top floor of the Monona Terrace with views of the city and the Capitol. 

Friday, June 30



– 7 a.m. 

Rooftop yoga or guided tour of Madison (optional)

– 8 a.m. 


– 8:20 a.m. 

Keynote, Seleta Reynolds, general manager of the Los Angeles Department of Transportation

8:20 – 9 a.m. 

Mayors Panel, facilitated by Seleta Reynolds, with participation from Forth Worth Mayor Betsy Price, former Memphis Mayor A C Wharton, Fort Collins Mayor Wade Troxell, and others (will be updated as further Mayors confirm)

– 9:15 a.m. 


9:15 – 10:45 a.m. 

Develop your Action Plan with Action Surge, which will take you through a ten step process to put your ideas into action. At the end of the session, you will have a clear, specific action plan that includes steps to take in the next 48 hours, 10 days, 30 days, and beyond; and an accountability plan to ensure that you remain accountable to making progress on your action plan.

10:45 – 11 a.m. 


11 a.m. – 12 p.m. 

Plenary panel on innovation, disruption, trends, and new technologies that affect cycling (e-bikes, bike shares and dockless systems, automated vehicles, and other topics)

12 - 1 p.m.

Lunch and closing keynote from John Burke, president, Trek Bicycle Company

1 p.m. - 4 p.m.

For those who wish to stay in Madison a bit longer, Trek Bicycle Company is hosting a tour of the Trek headquarters and factory in Waterloo. Busses will be provided to return to Madison, or straight to the Madison airport. 



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