Marketing & Engagement Track

For this track, we are looking for sessions that will help attendees learn marketing, communications and engagement best practices to help drive fundraising, awareness and participation for your cause – or take a look at Blackbaud’s marketing tools, specifically Luminate Online, TeamRaiser, Luminate Advocacy, Attentive.ly, everydayhero, OmniPoint, Blackbaud NetCommunity and Blackbaud Internet Solutions. Topics might include improving your strategy and execution of campaigns through analysis of KPIs to drive higher responses, leveraging trends like crowdfundraising or social engagement to spread your message farther, running better peer-to-peer events or synthesizing digital and traditional channels to map the most effective supporter engagement.

To view full conference program, click here.

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